9780256141177-0256141177-Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)

Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)

ISBN-13: 9780256141177
ISBN-10: 0256141177
Edition: 1
Author: Lisa M. Ellram, Douglas Lambert, James R Stock
Publication date: 1997
Publisher: McGraw-Hill/Irwin
Format: Hardcover 640 pages
FREE US shipping

Book details

ISBN-13: 9780256141177
ISBN-10: 0256141177
Edition: 1
Author: Lisa M. Ellram, Douglas Lambert, James R Stock
Publication date: 1997
Publisher: McGraw-Hill/Irwin
Format: Hardcover 640 pages

Summary

Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN-13: 9780256141177 and ISBN-10: 0256141177), written by authors Lisa M. Ellram, Douglas Lambert, James R Stock, was published by McGraw-Hill/Irwin in 1997. With an overall rating of 4.1 stars, it's a notable title among other Management (Management & Leadership, Advertising, Marketing & Sales, Marketing) books. You can easily purchase or rent Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing) (Hardcover) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book