International Marketing (The Irwin Series in Marketing)
ISBN-13:
9780256139501
ISBN-10:
0256139504
Edition:
9th
Author:
Philip R. Cateora
Publication date:
1996
Publisher:
Irwin Professional Publishing
Format:
Hardcover
795 pages
FREE US shipping
Book details
ISBN-13:
9780256139501
ISBN-10:
0256139504
Edition:
9th
Author:
Philip R. Cateora
Publication date:
1996
Publisher:
Irwin Professional Publishing
Format:
Hardcover
795 pages
Summary
International Marketing (The Irwin Series in Marketing) (ISBN-13: 9780256139501 and ISBN-10: 0256139504), written by authors
Philip R. Cateora, was published by Irwin Professional Publishing in 1996.
With an overall rating of 4.5 stars, it's a notable title among other
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Description
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
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