9780256137279-0256137277-Marketing Management: Knowledge and Skills (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Marketing Management: Knowledge and Skills (MCGRAW HILL/IRWIN SERIES IN MARKETING)

ISBN-13: 9780256137279
ISBN-10: 0256137277
Edition: Subsequent
Author: J. Paul Peter, James H. Donnelly
Publication date: 1995
Publisher: Richard d Irwin
Format: Hardcover 864 pages
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Book details

ISBN-13: 9780256137279
ISBN-10: 0256137277
Edition: Subsequent
Author: J. Paul Peter, James H. Donnelly
Publication date: 1995
Publisher: Richard d Irwin
Format: Hardcover 864 pages

Summary

Marketing Management: Knowledge and Skills (MCGRAW HILL/IRWIN SERIES IN MARKETING) (ISBN-13: 9780256137279 and ISBN-10: 0256137277), written by authors J. Paul Peter, James H. Donnelly, was published by Richard d Irwin in 1995. With an overall rating of 4.4 stars, it's a notable title among other books. You can easily purchase or rent Marketing Management: Knowledge and Skills (MCGRAW HILL/IRWIN SERIES IN MARKETING) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.53.

Description

This text/casebook covers basic marketing principles, marketing problem analysis, and developing original marketing plans, and analyzes marketing management and strategic marketing cases from various industries and time periods. Details essentials of marketing research, consumer and organizational buyer behavior, new product planning, distribution and pricing, and international marketing. Includes b&w photos and two-color diagrams. Annotation copyright Book News, Inc. Portland, Or.

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