Contemporary Advertising, 5th ed (The Irwin series in marketing)

Contemporary Advertising, 5th ed (The Irwin series in marketing) (ISBN-13: 9780256134124 and ISBN-10: 025613412X), written by authors Arens, Bovee, was published by Irwin Professional Publishing in 1994. With an overall rating of 4.4 stars, it's a notable title among other books. You can easily purchase or rent Contemporary Advertising, 5th ed (The Irwin series in marketing) (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.47.