Sales Force Management (The Irwin Series in Marketing)
ISBN-13:
9780256105346
ISBN-10:
0256105340
Edition:
4th
Author:
Gilbert A. Churchill, Orville C. Walker Jr., Neil M. Ford
Publication date:
1992
Publisher:
Richard D Irwin
Format:
Hardcover
925 pages
FREE US shipping
Book details
ISBN-13:
9780256105346
ISBN-10:
0256105340
Edition:
4th
Author:
Gilbert A. Churchill, Orville C. Walker Jr., Neil M. Ford
Publication date:
1992
Publisher:
Richard D Irwin
Format:
Hardcover
925 pages
Summary
Sales Force Management (The Irwin Series in Marketing) (ISBN-13: 9780256105346 and ISBN-10: 0256105340), written by authors
Gilbert A. Churchill, Orville C. Walker Jr., Neil M. Ford, was published by Richard D Irwin in 1992.
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Description
This research/theory based text cites the theoretical foundations of sales mangement. The material in previous editions has been expanded to include empowerment, stress management, leadership and strategic management. Experimental applications are also included appearing at the end of the chapters, providing the student with the opportunity to work relevant topics.
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