Strategic Marketing Management Cases and Applications
ISBN-13:
9780256078985
ISBN-10:
025607898X
Edition:
3rd
Author:
Charles W. Lamb Jr., David W. Cravens
Publication date:
1990
Publisher:
Irwin Professional Publishing
Format:
Paperback
742 pages
FREE US shipping
Book details
ISBN-13:
9780256078985
ISBN-10:
025607898X
Edition:
3rd
Author:
Charles W. Lamb Jr., David W. Cravens
Publication date:
1990
Publisher:
Irwin Professional Publishing
Format:
Paperback
742 pages
Summary
Strategic Marketing Management Cases and Applications (ISBN-13: 9780256078985 and ISBN-10: 025607898X), written by authors
Charles W. Lamb Jr., David W. Cravens, was published by Irwin Professional Publishing in 1990.
With an overall rating of 3.6 stars, it's a notable title among other
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Description
"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.
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