Marketing Management: A Strategic Approach (Irwin Series in Economics)
ISBN-13:
9780256058277
ISBN-10:
025605827X
Author:
Harper W. Boyd
Publication date:
1990
Publisher:
Irwin Professional Publishing
Format:
Paperback
1 pages
FREE US shipping
Book details
ISBN-13:
9780256058277
ISBN-10:
025605827X
Author:
Harper W. Boyd
Publication date:
1990
Publisher:
Irwin Professional Publishing
Format:
Paperback
1 pages
Summary
Marketing Management: A Strategic Approach (Irwin Series in Economics) (ISBN-13: 9780256058277 and ISBN-10: 025605827X), written by authors
Harper W. Boyd, was published by Irwin Professional Publishing in 1990.
With an overall rating of 3.6 stars, it's a notable title among other
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Description
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
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