9780256036411-0256036411-New Products Management (Irwin Series in Management and the Behavioral Sciences)

New Products Management (Irwin Series in Management and the Behavioral Sciences)

ISBN-13: 9780256036411
ISBN-10: 0256036411
Edition: 2nd
Author: C. Merle Crawford
Publication date: 1987
Publisher: Irwin Professional Publishing
Format: Paperback 584 pages
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Book details

ISBN-13: 9780256036411
ISBN-10: 0256036411
Edition: 2nd
Author: C. Merle Crawford
Publication date: 1987
Publisher: Irwin Professional Publishing
Format: Paperback 584 pages

Summary

New Products Management (Irwin Series in Management and the Behavioral Sciences) (ISBN-13: 9780256036411 and ISBN-10: 0256036411), written by authors C. Merle Crawford, was published by Irwin Professional Publishing in 1987. With an overall rating of 4.1 stars, it's a notable title among other books. You can easily purchase or rent New Products Management (Irwin Series in Management and the Behavioral Sciences) (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.36.

Description

Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
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