Strategic Marketing Cases and Applications (Irwin Series in Marketing)
ISBN-13:
9780256033717
ISBN-10:
0256033714
Edition:
2nd
Author:
David W. Cravens
Publication date:
1986
Publisher:
R.D. Irwin
Format:
Paperback
803 pages
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Book details
ISBN-13:
9780256033717
ISBN-10:
0256033714
Edition:
2nd
Author:
David W. Cravens
Publication date:
1986
Publisher:
R.D. Irwin
Format:
Paperback
803 pages
Summary
Strategic Marketing Cases and Applications (Irwin Series in Marketing) (ISBN-13: 9780256033717 and ISBN-10: 0256033714), written by authors
David W. Cravens, was published by R.D. Irwin in 1986.
With an overall rating of 3.5 stars, it's a notable title among other
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