Readings and Cases in Marketing Management (Irwin Series in Marketing)

Readings and Cases in Marketing Management (Irwin Series in Marketing) (ISBN-13: 9780256031614 and ISBN-10: 0256031614), written by authors Alvin C. Burns, David W. Cravens, was published by Richard d Irwin in 1987. With an overall rating of 3.5 stars, it's a notable title among other books. You can easily purchase or rent Readings and Cases in Marketing Management (Irwin Series in Marketing) (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.53.