Basic Marketing: A Managerial Approach (Irwin Series in Marketing)

Basic Marketing: A Managerial Approach (Irwin Series in Marketing) (ISBN-13: 9780256030198 and ISBN-10: 0256030197), written by authors E. Jerome McCarthy, Jr. William D. Perreault, was published by Richard D. Irwin, Inc. in 1984. With an overall rating of 4.5 stars, it's a notable title among other books. You can easily purchase or rent Basic Marketing: A Managerial Approach (Irwin Series in Marketing) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.48.