Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity (The Food Series)
ISBN-13:
9780252074554
ISBN-10:
0252074556
Author:
Brian Wansink
Publication date:
2007
Publisher:
University of Illinois Press
Format:
Paperback
206 pages
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Book details
ISBN-13:
9780252074554
ISBN-10:
0252074556
Author:
Brian Wansink
Publication date:
2007
Publisher:
University of Illinois Press
Format:
Paperback
206 pages
Summary
Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity (The Food Series) (ISBN-13: 9780252074554 and ISBN-10: 0252074556), written by authors
Brian Wansink, was published by University of Illinois Press in 2007.
With an overall rating of 4.3 stars, it's a notable title among other
books. You can easily purchase or rent Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity (The Food Series) (Paperback) from BooksRun,
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Description
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
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