9780231085830-0231085834-The People's Choice: How the Voter Makes 
Up His Mind in a Presidential Campaign

The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign

ISBN-13: 9780231085830
ISBN-10: 0231085834
Edition: 3rd
Author: Paul F. Lazarsfeld
Publication date: 1988
Publisher: Columbia Univ Pr
Format: Paperback 178 pages
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Book details

ISBN-13: 9780231085830
ISBN-10: 0231085834
Edition: 3rd
Author: Paul F. Lazarsfeld
Publication date: 1988
Publisher: Columbia Univ Pr
Format: Paperback 178 pages

Summary

The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign (ISBN-13: 9780231085830 and ISBN-10: 0231085834), written by authors Paul F. Lazarsfeld, was published by Columbia Univ Pr in 1988. With an overall rating of 3.5 stars, it's a notable title among other Political Science (Politics & Government) books. You can easily purchase or rent The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign (Paperback) from BooksRun, along with many other new and used Political Science books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

This study describes how people make up their minds in a presidential campaign. The authors were among the first to use a now accepted method of social research - the panel, or repeated interview technique-to achieve a step-by-step account of how representative voters arrived at final vote decisions in the 1940. elections. The present edition explores : mutual interaction between variables; the possible effects of re-interviewing the same respondents; and how much has materialized of the "further research needed" recommendations of the previous edition.

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