Industrial Design, Competition and Globalization
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Summary
Industrial Design, Competition and Globalization (ISBN-13: 9780230203495 and ISBN-10: 0230203493), written by authors
J. Bryson, G. Rusten, was published by Palgrave Macmillan in 2009.
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Description
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
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