The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
ISBN-13:
9780226675442
ISBN-10:
0226675440
Edition:
1
Author:
Samuel L. Popkin
Publication date:
1991
Publisher:
University of Chicago Press
Format:
Hardcover
332 pages
Category:
Political Science
,
Politics & Government
,
United States
FREE US shipping
Book details
ISBN-13:
9780226675442
ISBN-10:
0226675440
Edition:
1
Author:
Samuel L. Popkin
Publication date:
1991
Publisher:
University of Chicago Press
Format:
Hardcover
332 pages
Category:
Political Science
,
Politics & Government
,
United States
Summary
The Reasoning Voter: Communication and Persuasion in Presidential Campaigns (ISBN-13: 9780226675442 and ISBN-10: 0226675440), written by authors
Samuel L. Popkin, was published by University of Chicago Press in 1991.
With an overall rating of 4.3 stars, it's a notable title among other
Political Science
(Politics & Government, United States) books. You can easily purchase or rent The Reasoning Voter: Communication and Persuasion in Presidential Campaigns (Hardcover) from BooksRun,
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Description
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.
"Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post
"Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post
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