Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice
ISBN-13:
9780226534336
ISBN-10:
0226534332
Edition:
1
Author:
John W. Payne, James R. Bettman, Mary Frances Luce
Publication date:
2001
Publisher:
University of Chicago Press Journals
Format:
Paperback
209 pages
Category:
Economics
,
Investing
,
Consumer Behavior
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780226534336
ISBN-10:
0226534332
Edition:
1
Author:
John W. Payne, James R. Bettman, Mary Frances Luce
Publication date:
2001
Publisher:
University of Chicago Press Journals
Format:
Paperback
209 pages
Category:
Economics
,
Investing
,
Consumer Behavior
,
Marketing & Sales
Summary
Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice (ISBN-13: 9780226534336 and ISBN-10: 0226534332), written by authors
John W. Payne, James R. Bettman, Mary Frances Luce, was published by University of Chicago Press Journals in 2001.
With an overall rating of 3.5 stars, it's a notable title among other
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Description
Decision-making can be difficult and often results in necessary trade-offs, e.g., safety versus price in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.
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