Speaking with a Purpose Plus MySearchLab with eText -- Access Card Package (9th Edition)

Provides a concise, practical, and step-by-step approach to public speaking   Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches.  It is based primarily on a traditional public speaking approach combined with up-to-date communication theory.  It is intentionally brief in order to give the reader more time to prepare, practice, and present speeches.  The step-by-step approach of the book allows students to concentrate on the speechmaking process.   Learning Goals Upon completing this book, readers will be able to: Understand speech purpose and audience response Organize, support, and outline their speeches Identify persuasive appeals and fallacies Understand and practice ethical public speaking