9780205770885-0205770886-Public Relations: Strategies and Tactics (10th Edition)

Public Relations: Strategies and Tactics (10th Edition)

ISBN-13: 9780205770885
ISBN-10: 0205770886
Edition: 10
Author: Dennis L. Wilcox, Glen T. Cameron
Publication date: 2011
Publisher: Pearson
Format: Hardcover 624 pages
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Book details

ISBN-13: 9780205770885
ISBN-10: 0205770886
Edition: 10
Author: Dennis L. Wilcox, Glen T. Cameron
Publication date: 2011
Publisher: Pearson
Format: Hardcover 624 pages

Summary

Public Relations: Strategies and Tactics (10th Edition) (ISBN-13: 9780205770885 and ISBN-10: 0205770886), written by authors Dennis L. Wilcox, Glen T. Cameron, was published by Pearson in 2011. With an overall rating of 4.5 stars, it's a notable title among other Public Relations (Marketing & Sales, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Public Relations: Strategies and Tactics (10th Edition) (Hardcover) from BooksRun, along with many other new and used Public Relations books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.44.

Description

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

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