Broadcasting in America: A Survey of Electronic Media, Brief Version (2nd Edition)
ISBN-13:
9780205555376
ISBN-10:
0205555373
Edition:
2
Author:
Christopher H. Sterling, Sydney W. Head, Lemuel B Schofield
Publication date:
1995
Publisher:
Pearson
Format:
Paperback
408 pages
FREE US shipping
Book details
ISBN-13:
9780205555376
ISBN-10:
0205555373
Edition:
2
Author:
Christopher H. Sterling, Sydney W. Head, Lemuel B Schofield
Publication date:
1995
Publisher:
Pearson
Format:
Paperback
408 pages
Summary
Broadcasting in America: A Survey of Electronic Media, Brief Version (2nd Edition) (ISBN-13: 9780205555376 and ISBN-10: 0205555373), written by authors
Christopher H. Sterling, Sydney W. Head, Lemuel B Schofield, was published by Pearson in 1995.
With an overall rating of 4.1 stars, it's a notable title among other
Communication
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Description
Broadcasting in America, Brief Version delivers a succinct version of the original survey text and covers the major areas of broadcasting: history, technology, economics, programming, ratings, regulation, and international issues. In 14 concise chapters, BIA, Brief is tailor-made for a semester’s worth of study. New to this edition is its holistic approach to broadcasting, examining the convergence of various electronic media and taking a global view. With an authoritative and focused tone, the authors’ craft a text that is richly informative. Supplemental exhibits include case studies, diagrams, charts, vignettes, and personality profiles. This text presents a distinctive view that media is both a product of social forces and a social force in its own right.
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