Persuasion: Social Influence and Compliance Gaining (3rd Edition)
ISBN-13:
9780205462162
ISBN-10:
0205462162
Edition:
3rd
Author:
Robert H Gass, John S Seiter
Publication date:
2006
Publisher:
Allyn & Bacon
Format:
Paperback
400 pages
Category:
Social Sciences
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Book details
ISBN-13:
9780205462162
ISBN-10:
0205462162
Edition:
3rd
Author:
Robert H Gass, John S Seiter
Publication date:
2006
Publisher:
Allyn & Bacon
Format:
Paperback
400 pages
Category:
Social Sciences
Summary
Persuasion: Social Influence and Compliance Gaining (3rd Edition) (ISBN-13: 9780205462162 and ISBN-10: 0205462162), written by authors
Robert H Gass, John S Seiter, was published by Allyn & Bacon in 2006.
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Description
Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this book takes the reader from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this book involves the reader by providing information and real-life examples with which they can easily identify.
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