Public Relations: A Values-Driven Approach (3rd Edition)
ISBN-13:
9780205459537
ISBN-10:
0205459536
Edition:
3
Author:
Charles Marsh, David Guth
Publication date:
2005
Publisher:
Allyn & Bacon
Format:
Paperback
624 pages
FREE US shipping
Book details
ISBN-13:
9780205459537
ISBN-10:
0205459536
Edition:
3
Author:
Charles Marsh, David Guth
Publication date:
2005
Publisher:
Allyn & Bacon
Format:
Paperback
624 pages
Summary
Public Relations: A Values-Driven Approach (3rd Edition) (ISBN-13: 9780205459537 and ISBN-10: 0205459536), written by authors
Charles Marsh, David Guth, was published by Allyn & Bacon in 2005.
With an overall rating of 3.6 stars, it's a notable title among other
books. You can easily purchase or rent Public Relations: A Values-Driven Approach (3rd Edition) (Paperback) from BooksRun,
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Description
In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.
Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; crisis communication; public relations and marketing; and cross-cultural communication.
Introductory public relations
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