9780205166121-0205166121-Magazine Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication)

Magazine Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication)

ISBN-13: 9780205166121
ISBN-10: 0205166121
Edition: 1
Author: Patrick Henry, Charles P. Daly, Ellen Ryder
Publication date: 1996
Publisher: Allyn & Bacon
Format: Paperback 310 pages
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Book details

ISBN-13: 9780205166121
ISBN-10: 0205166121
Edition: 1
Author: Patrick Henry, Charles P. Daly, Ellen Ryder
Publication date: 1996
Publisher: Allyn & Bacon
Format: Paperback 310 pages

Summary

Magazine Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication) (ISBN-13: 9780205166121 and ISBN-10: 0205166121), written by authors Patrick Henry, Charles P. Daly, Ellen Ryder, was published by Allyn & Bacon in 1996. With an overall rating of 4.0 stars, it's a notable title among other books. You can easily purchase or rent Magazine Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication) (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.5.

Description

A complete, insider's guide to the magazine industry, for anyone interested in the business.This book provides a timely, all-inclusive look at this alluring business. It explores advertising, marketing, circulation principles, production, and editorial techniques in detail. It examines the current state of the industry -- social, technological and economic. Part of the Allyn & Bacon Series in Mass Communication.Media professionals, students, and anyone interested in the magazine industry.

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