Global Communication: Theories, Stakeholders, and Trends

This ground-breaking book portrays international communication from differing perspectives by examining a number of major trends, stakeholders, and global activities emerging in the communication field. Using major media stakeholders like CNN, MTV, AOL/Time Warner, BBC, and the music industry, Global Communication provides new insights into the international factors affecting media. The book is organized around two main theories: electronic colonialism and world system theory. Electronic colonialism outlines the global impact and significance of trends across the communication sector, while world system theory categorizes the nations into three levels-core, semi-peripheral, and peripheral nations-in terms of global hardware and software production. The book concludes with a discussion of the potential impact of industry changes and the blending of old and new media. For anyone interested in international communication.