Strategic Management and Business Policy
ISBN-13:
9780201563887
ISBN-10:
0201563886
Edition:
5th
Author:
Thomas L. Wheelen, J. David Hunger
Publication date:
1995
Publisher:
Addison-Wesley Pub (Sd)
Format:
Hardcover
1217 pages
FREE US shipping
Book details
ISBN-13:
9780201563887
ISBN-10:
0201563886
Edition:
5th
Author:
Thomas L. Wheelen, J. David Hunger
Publication date:
1995
Publisher:
Addison-Wesley Pub (Sd)
Format:
Hardcover
1217 pages
Summary
Strategic Management and Business Policy (ISBN-13: 9780201563887 and ISBN-10: 0201563886), written by authors
Thomas L. Wheelen, J. David Hunger, was published by Addison-Wesley Pub (Sd) in 1995.
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Description
This edition presents recent research and literature in the fast-developing field of strategic management to explain both the strategic decision-making process and its importance to the growth and survival of organizations. Concepts are applied to all types of organizations including large corporations, small entrepreneurial ventures, not-for-profit organizations and global multinationals. Over half of the 41 case studies presented are new to this edition.
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