International Marketing and Export Management (3rd Edition)
ISBN-13:
9780201419641
ISBN-10:
0201419645
Edition:
3
Author:
Gerald Albaum
Publication date:
1998
Publisher:
Addison-Wesley
Format:
Paperback
576 pages
FREE US shipping
Book details
ISBN-13:
9780201419641
ISBN-10:
0201419645
Edition:
3
Author:
Gerald Albaum
Publication date:
1998
Publisher:
Addison-Wesley
Format:
Paperback
576 pages
Summary
International Marketing and Export Management (3rd Edition) (ISBN-13: 9780201419641 and ISBN-10: 0201419645), written by authors
Gerald Albaum, was published by Addison-Wesley in 1998.
With an overall rating of 4.3 stars, it's a notable title among other
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Description
Presents information towards understanding the vagaries of export operations & decision making from the perspective of the process by which a company can creatively adapt to the international environment within which it operates. Paper.
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