9780201155747-0201155745-Who's Afraid Of Big Blue? How Companies Are Challenging Ibm--and Winning

Who's Afraid Of Big Blue? How Companies Are Challenging Ibm--and Winning

ISBN-13: 9780201155747
ISBN-10: 0201155745
Edition: First Edition
Author: Regis Mckenna
Publication date: 1988
Publisher: Basic Books
Format: Hardcover 218 pages
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Book details

ISBN-13: 9780201155747
ISBN-10: 0201155745
Edition: First Edition
Author: Regis Mckenna
Publication date: 1988
Publisher: Basic Books
Format: Hardcover 218 pages

Summary

Who's Afraid Of Big Blue? How Companies Are Challenging Ibm--and Winning (ISBN-13: 9780201155747 and ISBN-10: 0201155745), written by authors Regis Mckenna, was published by Basic Books in 1988. With an overall rating of 3.7 stars, it's a notable title among other books. You can easily purchase or rent Who's Afraid Of Big Blue? How Companies Are Challenging Ibm--and Winning (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.43.

Description

Chronicles the strategies of companies--such as Apple Computer, Digital, and Micro Systems--that have successfully competed with IBM, with information on specific tactics used to rob the computer giant of markets

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