Strategic Brand Management
ISBN-13:
9780199260003
ISBN-10:
0199260001
Author:
Larry Percy, RICHARD ELLIOTT
Publication date:
2007
Publisher:
Oxford University Press
Format:
Paperback
288 pages
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Book details
ISBN-13:
9780199260003
ISBN-10:
0199260001
Author:
Larry Percy, RICHARD ELLIOTT
Publication date:
2007
Publisher:
Oxford University Press
Format:
Paperback
288 pages
Summary
Strategic Brand Management (ISBN-13: 9780199260003 and ISBN-10: 0199260001), written by authors
Larry Percy, RICHARD ELLIOTT, was published by Oxford University Press in 2007.
With an overall rating of 3.5 stars, it's a notable title among other
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Description
Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.
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