9780198297789-0198297785-The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

ISBN-13: 9780198297789
ISBN-10: 0198297785
Author: Mary Jo Hatch, Majken Schulz, Mogens Holten Larsen
Publication date: 2000
Publisher: Oxford University Press
Format: Hardcover 308 pages
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Book details

ISBN-13: 9780198297789
ISBN-10: 0198297785
Author: Mary Jo Hatch, Majken Schulz, Mogens Holten Larsen
Publication date: 2000
Publisher: Oxford University Press
Format: Hardcover 308 pages

Summary

The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand (ISBN-13: 9780198297789 and ISBN-10: 0198297785), written by authors Mary Jo Hatch, Majken Schulz, Mogens Holten Larsen, was published by Oxford University Press in 2000. With an overall rating of 4.2 stars, it's a notable title among other books. You can easily purchase or rent The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

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