Mediated Communication & You: An Introduction to Internet & Media Effects

Product Description
Engaging, up-to-date, and accessible,
Mediated Communication & You: An Introduction to Internet & Media Effects introduces you to crucial questions and issues in media use, the possible negative effects of media, and theories and research on mediated communication. The text helps readers
develop an awareness of the diversity of mediated messages and media use responses. It also considers potential positive outcomes of media use and why we enjoy the internet and media, topics that are particularly important in today's digital world.
Topics covered include: how mediated communication affects our worldviews and social groups; how news coverage takes shape and is consumed by audiences; political communication and opinion expression; emotions and pleasure resulting from mediated communication; health communication;
computer-mediated communication; and much more.
Review
"
Mediated Communication & You is an outstanding, and needed, contribution to the study of mediated communication, especially its effects mass media and mass society. It's a most welcome addition that should be considered for its novel and timely student-centered approach."--James M. Stephens,
Tennessee State University
"This book nicely ties together a wide variety of theories and concepts into a chapter structure that fits a standard semester. It was written with modern college students in mind, in order to help them realize the central role of media in their lives."--Jessica Myrick,
Indiana University
About the Author
Silvia Knobloch-Westerwick is Professor of Communication at The Ohio State University. She is the author of
Choice and Preference in Media Use (2015) and
Playing with Destiny: An Analysis of Interactive Entertainment Based on Action Theory and Personality Psychology (2000). Dr. Knobloch-Westerwick
is coeditor of
Communication Research.
Axel Westerwick has taught communication classes for over a decade at The Ohio State University. He used his experiences to integrate online sessions in his teaching as one of the first instructors at the OSU School of Communication.