Marketing : Third Canadian Edition
ISBN-13:
9780176416492
ISBN-10:
0176416498
Author:
Joseph F. Hair Jr., Charles W. Lamb Jr., Carl D. McDaniel
Publication date:
2005
Publisher:
Nelson College Indigenous
Format:
Hardcover
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Book details
ISBN-13:
9780176416492
ISBN-10:
0176416498
Author:
Joseph F. Hair Jr., Charles W. Lamb Jr., Carl D. McDaniel
Publication date:
2005
Publisher:
Nelson College Indigenous
Format:
Hardcover
Summary
Marketing : Third Canadian Edition (ISBN-13: 9780176416492 and ISBN-10: 0176416498), written by authors
Joseph F. Hair Jr., Charles W. Lamb Jr., Carl D. McDaniel, was published by Nelson College Indigenous in 2005.
With an overall rating of 3.7 stars, it's a notable title among other
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Description
ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.
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