Kleppner's Advertising Procedure (14th Edition)
ISBN-13:
9780139085758
ISBN-10:
0139085750
Edition:
Subsequent
Author:
Otto Kleppner, W. Ronald Lane, Thomas Russell
Publication date:
1998
Publisher:
Pearson College Div
Format:
Hardcover
736 pages
FREE US shipping
on ALL non-marketplace orders
Book details
ISBN-13:
9780139085758
ISBN-10:
0139085750
Edition:
Subsequent
Author:
Otto Kleppner, W. Ronald Lane, Thomas Russell
Publication date:
1998
Publisher:
Pearson College Div
Format:
Hardcover
736 pages
Summary
Kleppner's Advertising Procedure (14th Edition) (ISBN-13: 9780139085758 and ISBN-10: 0139085750), written by authors
Otto Kleppner, W. Ronald Lane, Thomas Russell, was published by Pearson College Div in 1998.
With an overall rating of 4.2 stars, it's a notable title among other
books. You can easily purchase or rent Kleppner's Advertising Procedure (14th Edition) (Hardcover) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.59.
Description
For introductory-level courses in Advertising offered by communications, journalism, and marketing departments. This classic text introduces advertising as both an art and science while providing a broad overview of advertising issues and functions. Covering the entire field of advertising with special emphasis in IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. Procedural approach, very applied, technical.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
