Global Marketing Management (6th Edition)
ISBN-13:
9780139030239
ISBN-10:
0139030239
Edition:
6
Author:
Warren J. Keegan
Publication date:
1998
Publisher:
Prentice Hall College Div
Format:
Hardcover
656 pages
FREE US shipping
Book details
ISBN-13:
9780139030239
ISBN-10:
0139030239
Edition:
6
Author:
Warren J. Keegan
Publication date:
1998
Publisher:
Prentice Hall College Div
Format:
Hardcover
656 pages
Summary
Global Marketing Management (6th Edition) (ISBN-13: 9780139030239 and ISBN-10: 0139030239), written by authors
Warren J. Keegan, was published by Prentice Hall College Div in 1998.
With an overall rating of 3.6 stars, it's a notable title among other
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Description
For graduate courses in International and Global Marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
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