Strategic Marketing for Nonprofit Organizations
ISBN-13:
9780138519322
ISBN-10:
0138519323
Edition:
4th
Author:
Philip Kotler, Alan R. Andreasen
Publication date:
1990
Publisher:
Prentice Hall
Format:
Hardcover
156 pages
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Book details
ISBN-13:
9780138519322
ISBN-10:
0138519323
Edition:
4th
Author:
Philip Kotler, Alan R. Andreasen
Publication date:
1990
Publisher:
Prentice Hall
Format:
Hardcover
156 pages
Summary
Strategic Marketing for Nonprofit Organizations (ISBN-13: 9780138519322 and ISBN-10: 0138519323), written by authors
Philip Kotler, Alan R. Andreasen, was published by Prentice Hall in 1990.
With an overall rating of 4.5 stars, it's a notable title among other
Management & Leadership
(Marketing & Sales, Nonprofit Organizations & Charities, Small Business & Entrepreneurship) books. You can easily purchase or rent Strategic Marketing for Nonprofit Organizations (Hardcover) from BooksRun,
along with many other new and used
Management & Leadership
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.36.
Description
Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.
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