9780138519322-0138519323-Strategic Marketing for Nonprofit Organizations

Strategic Marketing for Nonprofit Organizations

ISBN-13: 9780138519322
ISBN-10: 0138519323
Edition: 4th
Author: Philip Kotler, Alan R. Andreasen
Publication date: 1990
Publisher: Prentice Hall
Format: Hardcover 156 pages
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Book details

ISBN-13: 9780138519322
ISBN-10: 0138519323
Edition: 4th
Author: Philip Kotler, Alan R. Andreasen
Publication date: 1990
Publisher: Prentice Hall
Format: Hardcover 156 pages

Summary

Strategic Marketing for Nonprofit Organizations (ISBN-13: 9780138519322 and ISBN-10: 0138519323), written by authors Philip Kotler, Alan R. Andreasen, was published by Prentice Hall in 1990. With an overall rating of 4.5 stars, it's a notable title among other Management & Leadership (Marketing & Sales, Nonprofit Organizations & Charities, Small Business & Entrepreneurship) books. You can easily purchase or rent Strategic Marketing for Nonprofit Organizations (Hardcover) from BooksRun, along with many other new and used Management & Leadership books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.36.

Description

Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.

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