9780138070663-0138070660-Services Marketing (Prentice Hall Series in Marketing)

Services Marketing (Prentice Hall Series in Marketing)

ISBN-13: 9780138070663
ISBN-10: 0138070660
Edition: 2nd
Author: Christopher H. Lovelock
Publication date: 1991
Publisher: Prentice Hall
Format: Hardcover 544 pages
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Book details

ISBN-13: 9780138070663
ISBN-10: 0138070660
Edition: 2nd
Author: Christopher H. Lovelock
Publication date: 1991
Publisher: Prentice Hall
Format: Hardcover 544 pages

Summary

Services Marketing (Prentice Hall Series in Marketing) (ISBN-13: 9780138070663 and ISBN-10: 0138070660), written by authors Christopher H. Lovelock, was published by Prentice Hall in 1991. With an overall rating of 3.9 stars, it's a notable title among other books. You can easily purchase or rent Services Marketing (Prentice Hall Series in Marketing) (Hardcover, Used) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.31.

Description

For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.

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