Advertising: Principles and Practice
ISBN-13:
9780137228690
ISBN-10:
0137228694
Edition:
3rd Edition
Author:
William D. Wells, JOHN. BURNETT, Sandra E. Moriarty
Publication date:
1995
Publisher:
Prentice Hall College Div
Format:
Hardcover
815 pages
FREE US shipping
Book details
ISBN-13:
9780137228690
ISBN-10:
0137228694
Edition:
3rd Edition
Author:
William D. Wells, JOHN. BURNETT, Sandra E. Moriarty
Publication date:
1995
Publisher:
Prentice Hall College Div
Format:
Hardcover
815 pages
Summary
Advertising: Principles and Practice (ISBN-13: 9780137228690 and ISBN-10: 0137228694), written by authors
William D. Wells, JOHN. BURNETT, Sandra E. Moriarty, was published by Prentice Hall College Div in 1995.
With an overall rating of 3.5 stars, it's a notable title among other
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Description
This best-selling book gives an introduction to both the theory and practice of advertising.
Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
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