Fame and Fortune: How Successful Companies Build Winning Reputations
ISBN-13:
9780137144419
ISBN-10:
0137144415
Edition:
1
Author:
Charles Fombrun, Cees Van Riel
Publication date:
2003
Publisher:
FT Press
Format:
Paperback
273 pages
FREE US shipping
Book details
ISBN-13:
9780137144419
ISBN-10:
0137144415
Edition:
1
Author:
Charles Fombrun, Cees Van Riel
Publication date:
2003
Publisher:
FT Press
Format:
Paperback
273 pages
Summary
Fame and Fortune: How Successful Companies Build Winning Reputations (ISBN-13: 9780137144419 and ISBN-10: 0137144415), written by authors
Charles Fombrun, Cees Van Riel, was published by FT Press in 2003.
With an overall rating of 4.0 stars, it's a notable title among other
Company Profiles
(Biography & History, Leadership & Motivation, Management & Leadership, Management, Management Science, Systems & Planning, Strategy & Competition, Advertising, Marketing & Sales, Strategic Planning, Processes & Infrastructure) books. You can easily purchase or rent Fame and Fortune: How Successful Companies Build Winning Reputations (Paperback) from BooksRun,
along with many other new and used
Company Profiles
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.44.
Description
Companies with strong reputations are better able to attract customers, investors, and quality employees, and survive crises that would destroy weaker firms. This text shows how to measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.
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