Truth About Creating Brands People Love, The
ISBN-13:
9780137128167
ISBN-10:
0137128169
Edition:
1
Author:
Brian Till, Donna Heckler
Publication date:
2008
Publisher:
FT Press
Format:
Paperback
224 pages
FREE US shipping
Book details
ISBN-13:
9780137128167
ISBN-10:
0137128169
Edition:
1
Author:
Brian Till, Donna Heckler
Publication date:
2008
Publisher:
FT Press
Format:
Paperback
224 pages
Summary
Truth About Creating Brands People Love, The (ISBN-13: 9780137128167 and ISBN-10: 0137128169), written by authors
Brian Till, Donna Heckler, was published by FT Press in 2008.
With an overall rating of 3.6 stars, it's a notable title among other
Systems & Planning
(Management & Leadership, Advertising, Marketing & Sales, Marketing, Strategic Planning, Processes & Infrastructure) books. You can easily purchase or rent Truth About Creating Brands People Love, The (Paperback) from BooksRun,
along with many other new and used
Systems & Planning
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.43.
Description
Branding: secrets revealed, best practices explained, pitfalls exposed!
• The truth about positioning brands and developing brand meaning
• The truth about brands as corporate profit drivers
• The truth about advertising, pricing, segmentation, and more
Simply the best thinking
the truth and nothing but the truth
This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great.
“I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.”
DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
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