Global Marketing
ISBN-13:
9780137023868
ISBN-10:
0137023863
Edition:
6
Author:
Warren J. Keegan, Mark C. Green
Publication date:
2010
Publisher:
Pearson College Div
Format:
Paperback
587 pages
Category:
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9780137023868
ISBN-10:
0137023863
Edition:
6
Author:
Warren J. Keegan, Mark C. Green
Publication date:
2010
Publisher:
Pearson College Div
Format:
Paperback
587 pages
Category:
Marketing
,
Marketing & Sales
Summary
Global Marketing (ISBN-13: 9780137023868 and ISBN-10: 0137023863), written by authors
Warren J. Keegan, Mark C. Green, was published by Pearson College Div in 2010.
With an overall rating of 4.5 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Global Marketing (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.51.
Description
The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.
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