Marketing: Real People, Real Choices
ISBN-13:
9780136810377
ISBN-10:
0136810373
Edition:
11
Author:
Michael Solomon, Greg Marshall, Elnora Stuart
Publication date:
2021
Publisher:
Pearson
Format:
Paperback
656 pages
FREE US shipping
Book details
ISBN-13:
9780136810377
ISBN-10:
0136810373
Edition:
11
Author:
Michael Solomon, Greg Marshall, Elnora Stuart
Publication date:
2021
Publisher:
Pearson
Format:
Paperback
656 pages
Summary
Marketing: Real People, Real Choices (ISBN-13: 9780136810377 and ISBN-10: 0136810373), written by authors
Michael Solomon, Greg Marshall, Elnora Stuart, was published by Pearson in 2021.
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Description
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text explains how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing.
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