Strategic Management: Concepts
ISBN-13:
9780136316237
ISBN-10:
0136316239
Edition:
Subsequent
Author:
John A. Parnell, Peter L. Wright, Mark J. Kroll
Publication date:
1997
Publisher:
Prentice Hall
Format:
Paperback
318 pages
FREE US shipping
Book details
ISBN-13:
9780136316237
ISBN-10:
0136316239
Edition:
Subsequent
Author:
John A. Parnell, Peter L. Wright, Mark J. Kroll
Publication date:
1997
Publisher:
Prentice Hall
Format:
Paperback
318 pages
Summary
Strategic Management: Concepts (ISBN-13: 9780136316237 and ISBN-10: 0136316239), written by authors
John A. Parnell, Peter L. Wright, Mark J. Kroll, was published by Prentice Hall in 1997.
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Description
A text for a course in strategic management and business policy, rich in realistic business cases and examples, discussions of strategic management of well-known companies, and experiential exercises. Learning features include key concepts, boxes on successful and unsuccessful applications of strategic management concepts, chapter summaries, discussion questions, and exercises. This fourth edition offers expanded treatment of value chain analysis, cross functional teams assessment of organizational structure, and recent developments in strategic control. Annotation c. by Book News, Inc., Portland, Or.
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