Sports Marketing: A Strategic Perspective
ISBN-13:
9780136218715
ISBN-10:
0136218717
Edition:
1
Author:
Matthew D. Shank
Publication date:
1998
Publisher:
Pearson College Div
Format:
Hardcover
553 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780136218715
ISBN-10:
0136218717
Edition:
1
Author:
Matthew D. Shank
Publication date:
1998
Publisher:
Pearson College Div
Format:
Hardcover
553 pages
Category:
Marketing
,
Marketing & Sales
Summary
Sports Marketing: A Strategic Perspective (ISBN-13: 9780136218715 and ISBN-10: 0136218717), written by authors
Matthew D. Shank, was published by Pearson College Div in 1998.
With an overall rating of 4.5 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Sports Marketing: A Strategic Perspective (Hardcover) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.44.
Description
This unique book explores the complex and diverse nature of Sports Marketing, presenting a framework to help explain and organize the sports marketing process. Written from a true strategic marketing perspective-by a professor of marketing in a college of business-it illustrates the application of marketing principles and processes to the sports industry.
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