E-Marketing
ISBN-13:
9780136154402
ISBN-10:
0136154409
Edition:
5
Author:
Judy Strauss, Raymond Frost
Publication date:
2008
Publisher:
Taylor & Francis
Format:
Paperback
430 pages
Category:
E-Commerce
,
Processes & Infrastructure
FREE US shipping
Book details
ISBN-13:
9780136154402
ISBN-10:
0136154409
Edition:
5
Author:
Judy Strauss, Raymond Frost
Publication date:
2008
Publisher:
Taylor & Francis
Format:
Paperback
430 pages
Category:
E-Commerce
,
Processes & Infrastructure
Summary
E-Marketing (ISBN-13: 9780136154402 and ISBN-10: 0136154409), written by authors
Judy Strauss, Raymond Frost, was published by Taylor & Francis in 2008.
With an overall rating of 4.2 stars, it's a notable title among other
E-Commerce
(Processes & Infrastructure) books. You can easily purchase or rent E-Marketing (Paperback) from BooksRun,
along with many other new and used
E-Commerce
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.39.
Description
The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
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