Strategic Management and Competitive Advantage: Concepts and Cases
ISBN-13:
9780136094586
ISBN-10:
0136094589
Edition:
3
Author:
Jay B. Barney, William Hesterly
Publication date:
2009
Publisher:
Pearson College Div
Format:
Hardcover
378 pages
FREE US shipping
Book details
ISBN-13:
9780136094586
ISBN-10:
0136094589
Edition:
3
Author:
Jay B. Barney, William Hesterly
Publication date:
2009
Publisher:
Pearson College Div
Format:
Hardcover
378 pages
Summary
Strategic Management and Competitive Advantage: Concepts and Cases (ISBN-13: 9780136094586 and ISBN-10: 0136094589), written by authors
Jay B. Barney, William Hesterly, was published by Pearson College Div in 2009.
With an overall rating of 3.8 stars, it's a notable title among other
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Description
Core strategic management concepts without the excess.
What Is Strategy and the Strategic Management Process?; Evaluating a Firm’s External Environment; Evaluating a Firm’s Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy
For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.
What Is Strategy and the Strategic Management Process?; Evaluating a Firm’s External Environment; Evaluating a Firm’s Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy
For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.
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