Great Ideas in Retailing: Retail Management, A Strategic Approach
ISBN-13:
9780136087991
ISBN-10:
013608799X
Edition:
11
Author:
Barry Berman, Joel R. Evans
Publication date:
2009
Publisher:
Pearson College Div
Format:
Paperback
135 pages
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Book details
ISBN-13:
9780136087991
ISBN-10:
013608799X
Edition:
11
Author:
Barry Berman, Joel R. Evans
Publication date:
2009
Publisher:
Pearson College Div
Format:
Paperback
135 pages
Summary
Great Ideas in Retailing: Retail Management, A Strategic Approach (ISBN-13: 9780136087991 and ISBN-10: 013608799X), written by authors
Barry Berman, Joel R. Evans, was published by Pearson College Div in 2009.
With an overall rating of 3.8 stars, it's a notable title among other
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Description
A companion book, Great Ideas in Retailing, contains: 1. Exercises (1 per chapter)--suitable to be handed in for grading or for class discussion. 2. Short Cases - 25 cases that are generally 2-4 pages in length. These are suitable for shorter assignments or for in-class discussion. 3. Long Cases - five cases ranging in length from 5-9 pages. All of these cases are suitable as major class assignments. 4. A team assignment broken down into 7 parts (This involves developing and implementing a plan for establishing a retail store). Note: Teaching notes are available for Great Ideas in Retailing.
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