Strategy: A View from the Top (An Executive Perspective)
ISBN-13:
9780136041405
ISBN-10:
013604140X
Edition:
3
Author:
Cornelis A. De Kluyver, John A. Pearce
Publication date:
2008
Publisher:
Pearson College Div
Format:
Paperback
277 pages
FREE US shipping
Book details
ISBN-13:
9780136041405
ISBN-10:
013604140X
Edition:
3
Author:
Cornelis A. De Kluyver, John A. Pearce
Publication date:
2008
Publisher:
Pearson College Div
Format:
Paperback
277 pages
Summary
Strategy: A View from the Top (An Executive Perspective) (ISBN-13: 9780136041405 and ISBN-10: 013604140X), written by authors
Cornelis A. De Kluyver, John A. Pearce, was published by Pearson College Div in 2008.
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Description
This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.
This edition focuses on strategic “ecosystems,” global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio.
This is intended for practicing executives getting ready to assume executive responsibilities.
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