Critical Thinking in Consumer Behavior: Cases and Experiential Exercises
ISBN-13:
9780136027164
ISBN-10:
0136027164
Edition:
2
Author:
Judy Graham
Publication date:
2009
Publisher:
Pearson
Format:
Paperback
173 pages
Category:
Marketing
,
Customer Relations
,
Processes & Infrastructure
,
Marketing & Sales
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Book details
ISBN-13:
9780136027164
ISBN-10:
0136027164
Edition:
2
Author:
Judy Graham
Publication date:
2009
Publisher:
Pearson
Format:
Paperback
173 pages
Category:
Marketing
,
Customer Relations
,
Processes & Infrastructure
,
Marketing & Sales
Summary
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (ISBN-13: 9780136027164 and ISBN-10: 0136027164), written by authors
Judy Graham, was published by Pearson in 2009.
With an overall rating of 3.6 stars, it's a notable title among other
Marketing
(Customer Relations, Processes & Infrastructure, Marketing & Sales) books. You can easily purchase or rent Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (Paperback) from BooksRun,
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Marketing
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And, if you're looking to sell your copy, our current buyback offer is $24.89.
Description
This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.
The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.
The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.
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