Marketing Management
ISBN-13:
9780136009986
ISBN-10:
0136009980
Edition:
13
Author:
Philip Kotler, Kevin Lane Keller
Publication date:
2008
Publisher:
Pearson College Div
Format:
Hardcover
816 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9780136009986
ISBN-10:
0136009980
Edition:
13
Author:
Philip Kotler, Kevin Lane Keller
Publication date:
2008
Publisher:
Pearson College Div
Format:
Hardcover
816 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
Summary
Marketing Management (ISBN-13: 9780136009986 and ISBN-10: 0136009980), written by authors
Philip Kotler, Kevin Lane Keller, was published by Pearson College Div in 2008.
With an overall rating of 3.8 stars, it's a notable title among other
Management
(Management & Leadership, Marketing, Marketing & Sales) books. You can easily purchase or rent Marketing Management (Hardcover) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.5.
Description
Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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