Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (ISBN-13: 9780135641385 and ISBN-10: 0135641381), written by authors Kevin Keller, Vanitha Swaminathan, was published by Pearson in 2019. With an overall rating of 3.6 stars, it's a notable title among other books. You can easily purchase or rent Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Printed Access Code) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.48.