Marketing Research: Methods
ISBN-13:
9780135532980
ISBN-10:
0135532981
Edition:
1
Author:
Ken Deal, Chuck Chakrapani Ph.D.
Publication date:
1992
Publisher:
Pearson Education Canada
Format:
Paperback
550 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780135532980
ISBN-10:
0135532981
Edition:
1
Author:
Ken Deal, Chuck Chakrapani Ph.D.
Publication date:
1992
Publisher:
Pearson Education Canada
Format:
Paperback
550 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing Research: Methods (ISBN-13: 9780135532980 and ISBN-10: 0135532981), written by authors
Ken Deal, Chuck Chakrapani Ph.D., was published by Pearson Education Canada in 1992.
With an overall rating of 3.6 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing Research: Methods (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.37.
Description
This text takes a hands-on, “how-to” approach and explains theoretical concepts with a minimum of jargon so students understand why they are doing market research. The authors use Canadian data and examples which will be familiar to the students. Pedagogy includes learning objectives, chapter summaries, discussion questions and endnotes, and lively illustrations and cartoons. Excellent coverage of numeracy.
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