Kleppner's advertising procedure (The Prentice Hall series in marketing)
ISBN-13:
9780135164518
ISBN-10:
0135164516
Edition:
10th
Author:
Otto Kleppner, J. Thomas Russell, Glenn Verrill
Publication date:
1987
Publisher:
Prentice Hall
Format:
Hardcover
686 pages
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Book details
ISBN-13:
9780135164518
ISBN-10:
0135164516
Edition:
10th
Author:
Otto Kleppner, J. Thomas Russell, Glenn Verrill
Publication date:
1987
Publisher:
Prentice Hall
Format:
Hardcover
686 pages
Summary
Kleppner's advertising procedure (The Prentice Hall series in marketing) (ISBN-13: 9780135164518 and ISBN-10: 0135164516), written by authors
Otto Kleppner, J. Thomas Russell, Glenn Verrill, was published by Prentice Hall in 1987.
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Description
There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.
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